Most failed companies aren't killed by the market. They fail because of people problems. Bradley Kohn works with founders when pressure starts becoming material to company outcomes.
The Problem
of venture-backed startups fail. The causes are almost always downstream of something that started with the founder months earlier.
Teams don't fail because they disagree. They fail because they do not embody the attributes that allow disagreements to be managed constructively and obstacles to be handled effectively; namely shared values, clear decision making, and psychological safety. By the time conflict is visible, the culture failure has been compounding for months.
Quality thinking and ability to perform determine a company's future. Decisions made under pressure determine whether a company survives its hardest moments. Bradley works with founders to build the decision-making clarity that holds when the stakes are highest.
58% of voluntary shutdowns are due to founder burnout. By the time it's visible to the board, execution has been compromised for months. Recovery takes longer than companies have runway for.
A lack of clarity on values and leadership criteria leads to expensive hiring mistakes. A single senior mis-hire costs $200K-$500K when you include severance, lost productivity, and the months spent correcting the decision.
"You can't see a founder fracturing on a cap table. By the time burnout shows up in your metrics, the damage has been compounding for months."
Bradley Kohn, Performance Coach
The Solution
Bradley works with founding teams to help structure shared values, decision making processes, and conflict resolution. He builds culture that sees pressure as a privilege.
Bradley instills cognitive frameworks in founders that hold under sustained pressure. The result is leaders who respond to hard moments clearly and decisively, distinguishing signal from noise when the stakes are highest.
Clinical-grade metabolic and biometric tracking identifies burnout risk months before it affects execution. Working with objective data, founders and stakeholders get early warning, not a retrospective explanation.
Most hiring mistakes aren't made in the interview, they're made in the brief. Bradley works with founders to sharpen criteria before the search begins and before the offer goes out.
How It Works
Opening conversation to understand context, operating pressures, and the failure modes most material to outcomes.
Identify where coaching is needed — whether that's an individual founder, a leadership team, or across a portfolio — and where risk is most likely to appear.
Regular founder touchpoints and structured support, with optional reporting to introducing stakeholders so they stay informed without becoming a crisis manager.
Why Bradley
Bradley spent 25 years as a multi-platinum music producer, an environment defined by creative conflict, financial stakes, personality-driven teams, and the relentless pressure of high-visibility deadlines and outcomes. His coaching has been built over years of real-world experience and personal development. Over that time he has built systems for sustained peak performance, and seen what happens when those systems aren't in place. He now successfully empowers founders across industries with the same frameworks and skill sets.
25 years operating inside the same conflict dynamics, decision pressure, and team fragility that define early-stage companies.
Clinical-grade biometric analysis, tracking and feedback gives founders objective data on their health and performance. Risks are identified months before they affect execution, not after.
Founders achieve defined outcomes within 90 days, guaranteed. If they don't, Bradley continues at no additional cost. Whoever underwrites the engagement carries no performance risk.
Most coaching never reaches the real conversation. The fears, the self-doubt, the moments of shame that shape every decision a founder makes. Bradley naturally inspires those conversations, creating the conditions for those energies to be rewritten. He gets down in the dirt with his clients and stays there as long as it takes for them to work their way out of it.
"What distinguishes Bradley's work is his ability to create genuine safety for his clients, allowing them to show up honestly and address the fears and pressures they carry. That's the work that actually changes outcomes."
Neil Shah, CartaGet Started